How cloud hosting helps to improve the uptime of your website?

Cloud Services

Using internet, resources, software and data files are offered on demand to various computers in the network. Using cloud hosting service, individuals do not need to invest in physically housing a server, as it can be hosted from an independent location. This way, users are not required to pump their bills and exercise control over hardware infrastructure. Cloud services offer several benefits and are one of the most reliable options for online website hosting requirements. Further, these services are scalable in nature and offer efficient and dynamic ways of online hosting.

The storage advantage of cloud servers

Through cloud services, one is not required to carry a computer at all times, since the data is stored on an independent remotely placed server. For example, if a company executive is travelling outstation for a business purpose, he can access important files and documents through the cloud servers, without having to carry all information with him. The updated documents can easily be uploaded to the server, which is where another advantage of cloud hosting comes in less uptime. Cloud servers signify a paradigm shift from mainframe computers, which were commonly used few decades ago, as it eliminates the need for having bulky external storage devices. Further, data also remains secure from virus and spam at all times, so it reduces the risk of data loss in the company. However, it is important that a reputed vendor is chosen for providing cloud hosting.

The amount of data to be stored grows with time in almost all organisations. In normal situations, it means that larger capacity storage devices would be required. But the cost advantage of cloud computing is that storage on the server can be up-scaled or downsized as per requirements at any time. This lends a great deal of flexibility to the cloud hosting services.

Cost advantages of cloud hosting

Experts believe that keeping costs down and minimizing capital expenditures is immensely beneficial for start up businesses. There is no need to be technically trained for cloud computing, as technical support can be availed round the clock. During research, it would be necessary to access several online data libraries. The speed of access would become faster while using cloud servers, while the download time if required, also comes down to a great extent. Apart from regular software that does not require storage, it is also possible to make use of an operating system directly from the cloud. Data centres do not have to be maintained in case of these systems, since the data on cloud automatically gets mirrored in the network wherein it has been set up. Computers at the user's end also operate faster, since minimum files are required to be loaded.

Why .com domain is best extension for your online business

Domain Names

There are several reasons why entrepreneurs or companies prefer to buy .com domains.  As per reports, apart from French, German or Spanish internet users, most visitors would point their browsers to a .com extension by default. This is an expectation that has been created by virtue of its popularity. So even if a person knows the domain but not extension, he will mostly try with .com first. A common perception is that the .com domain seems more professional and relevant than others. Therefore, no company would like its business to come across as a cheap one. Additionally, using a .com extension generates less spam than others, as observed by experienced professionals.

How it is beneficial to buy .com domains

Interestingly, the world's leading information search engine, Google, gives a high priority to the .com extension in a domain name. According to the company, these are among the most trusted websites on the internet. Individuals or companies who buy domain name with .com extension are likely to get best results through the process of Search Engine Optimisation (SEO). Individuals can increase rankings of their websites among top search engines, such as Bing, Google and Yelp, amid others, which will probably facilitate them to make their portals sounder on internet. SEO professionals are aware of the fact that .com domain name extension is most commonly searched by the internet users. In simpler words, using .com makes a website friendly from SEO perspective.

Blogging sites tend to use country specific extensions, or else .me is also used. These are not websites, which are meant to generate business. Similarly, .edu for educational institutions also serves the same purpose. For most media and entertainment purposes, even though it is commercial, .tv is used.

Strategies used by the companies willing to buy domain name

While looking to buy domain name, companies can also consider buying multiple addresses at the same time. However, this is not always a necessary course of action. If the name and ownership of several domain names is common, then this is not important, but the reverse is also true. For example, if .com and .co.uk for a name are both available, it is advisable to purchase both, which would prevent a strong competitor from entering this space. If both the names have been taken, one should not buy .org, unless it is the start of a charitable organisation. Though .net can also be used for businesses, it is generally associated with computer or internet networks. Therefore, the .net extension could convey a wrong meaning for a particular business website.

Role of Domain Name in Search Engine Rankings

A domain name is the title given to any website for giving it a unique identity on web space. For example, in www.google.com, google.com is the domain name. To get this, one has to register with a domain name registration company and then purchase it after paying some nominal fee. For a company, the objective of choosing this name is to generate high online traffic and to gain revenue out of the same. This process is also dependent on the present domain name availability.

Things to keep in mind before choosing domain names

There are basically three key factors that are needed to be considered while choosing domain names, namely branding, rankability and linkability. Experts believe that if there are too many hyphens in the domain name then its branding value goes down to the minimum. Such names would not be remembered by most persons. Therefore, the likelihood of incoming traffic automatically goes down. When branded names are used, they are remembered easily by most persons and are also valued highly by online visitors. With the help of linking a term to a keyword commonly searched on search engines, domain names can also be formed, an example of which is Travelocity. This can be termed as enhancing the rankability of any website.

Most persons look at buying a dot com extension for their websites. These do sell at a higher price than .net or .org, based on the selected domain name. However, by buying cheap domain registration of .net or .org and increasing rankings for the same, one can increase the value of these extensions. This is a potential that is not commonly tapped by many domain users. Another important factor to look out before registering for cheap domain registration is to test the name for penalties. For that purpose, one can point a link from a trusted website and then see if Google indexes the same. Google should list the same site while searching for the complete domain name within a month.

Rules and regulations set by Google for domain name availability

Lately, Google had added a lot of value to availability of the domain name among commonly searched keywords. This was necessary since many brands were being filtered out due to the nature of brand search queries. Familiar language used in the names increase the credibility of a particular website. Choosing the right name based on domain name availability also helps Search Engine Optimisation (SEO) professionals in using appropriate anchor texts, so that links from other related websites generate high web traffic. Many companies have followed the policy of buying web pages with links and redirecting them to different sites. However, this practice is being devalued by Google in the current market scenario. Once expiration occurs or when ownership shifts, the link goes down.

Why Become a Domain Reseller?

Become A Reseller

There are an endless number of websites on the World Wide Web today. It is quite difficult to choose an appropriate domain name for one's website, considering that common names have already been used. In such a situation, it is wise to become domain reseller, as it gives the freedom to purchase domain names in bulk and these can be sold at a later date.

How to start a domain name reseller business

Domain names are available at discounted price when purchased in bulk. To begin selling, the domain name reseller has to register with a registration company, certified by the Internet Corporation for Assigned Names and Numbers (ICANN). This business is best for companies that are already offering hosting services. Marketing for such companies can be done in the form of a one-stop shop for domain names, website designing and web hosting. Through domain reselling, individuals can sell domain names to either companies or entrepreneurs as well. Bandwidth and space could be divided between different parties who wish to purchase domain names, according to their use. To become domain reseller, an individual does not need to be a technical expert or invest too much money. Instead, he has to purchase a large hosting package from a reputed web hosting company. After payment, the buyer can access the control panel from the domain name reseller.

As the business of domain reselling gains popularity, prices of domain names continue to go down. While domain reselling, the credibility of a seller also gets established over a period of time. It is natural that when popularity increases, more number of buyers will be attracted.

Popularizing domain reselling

An important factor for success of the domain name reseller is marketing. Those who provide web designing and hosting services are ideally suited to take up this business. While offering hosting services, domain names can be integrated to build identity on the internet. This business has tremendous earning potential and the process is similar to selling real estate in the physical world. However, initial investment in domain reselling is very less as compared to the real estate. The reason for tremendous scope of this business is due to the importance of a website for any business in today's world. Every company wants its website to be unique and to stand out from the crowd. In addition, it wishes to do so at a minimum price.

For security and privacy of domains, facilities like Domain Name Server (DNS) are provided by resellers. Clients are also sold webmail facilities, spam protection, virus protection and unlimited memory space under one roof. It definitely makes sense to combine all these facilities in a package.

Website hosting: Can it really Increase Your Online Business

Web Hosting Solutions

Website hosting simply means putting up a particular website on servers to make it a part of the World Wide Web. A strong online presence is important for the success of any business. As India is considered to be one of the global hubs for Information Technology, there are several companies in the market that provide hosting services. These services, including design outsourcing, which can be availed at a reasonable cost. Some companies provide Linux hosting, while others provide managed hosting, DB hosting, exchange hosting and cloud computing.

Revenue potential of website hosting

Once a website is easily available to a large number of online visitors and potential customers, it’s potential to earn revenue increases automatically. Products and services would sell based on the quality. Moreover, in order to increase the online visibility, principles of Search Engine Optimisation (SEO) can be employed by the user. SEO happens to be the use of various off page and on page techniques to increase rankings of websites on popular search engines. Interestingly, web hosting services can be used for putting up much more than just a website on the World Wide Web. It must be noted that such services can be availed from any major hosting company of the world. Files to be hosted on the website are stored on these servers and it can include text documents, audio files, video files, images and others.

When web hosting services are run for 24 hours, it allows customers to access a particular website or application at any time of the day or night. Big companies, like Google or Bing, have several servers running at the same time to provide hassle free hosting services to individuals. However, in a small business, it is possible to use the services of trained professionals for maintenance of hosting. Technical support must be provided by reputed hosting companies for 24x7. Based on the type of website that needs to be put up, website hosting is chosen accordingly. Some companies provide more than 100 MB of space for putting up on the World Wide Web. Based on the number of expected visitors, bandwidth has to be selected. With an increasing number of visitors, one would need to pay an additional fee to the hosting company or ask for an upgrade in the same.

Advantages of web hosting in India

Web hosting in India provides several plans for usage of at least one database. If there are plans of storing customer email addresses and physical contact information, database services would be required. Common databases used in the market are Microsoft SQL server, Access and My SQL. Regardless of the size of online business websites, web hosting in India would be most convenient due to the availability of space and powerful servers. It must be also noted that the downtime should be always minimum when reputed web hosting in India is selected and so is the cost.

How Domain Name Helps to Build your Online Presence?

Domain Name Registration

A domain name is a string that signifies administrative control on a website over the World Wide Web. The name chosen for a particular website signifies the business and the type of work. Domain name represents an Internet Protocol (IP) for either a personal computer for the web access, a server computer that hosts a website or for any service communicated across the internet. Website names are categorized as per subordinate levels. These are top level domains (Tads), second level and third level domain names. Characters following the last dot in the name are known as Tads, while before the dot it is known as the second level domain. Under Tads, there are two more classifications, namely generic top level domains (gtlds) and country code top level domains (cctlds).

Steps to be taken before beginning to register a domain

Prior to the process of getting to register a domain, there are a certain number of factors that should be considered. Since it helps in building an online identity, one must know whether to register a domain for an individual, business or an organisation. Sometimes, the basis of selecting a domain name may just be based on ease of remembering, but then availability for the same also has to be checked.

How to conduct a domain name search

In order to build online presence, one must register a domain on popular search engines. Keywords that indicate words related to the subject of the site can be found on Google keywords. Such keywords must be used in the first 25 pages of the website. This usage will help top search engines in ranking this website high through the use of appropriate names selected from domain name search. Google, Bing and Yahoo are the most popular search engines in the industry.

Also, the type of TLD, or the extension name, must be relevant to the nature of the website. For example, .com is suitable for a business, while .edu is best for an educational institution. Country specific extensions are also available, such as .au, .in, .uk and others. After conducting a relevant domain name search, one needs to attach the TLD. Through a content management system for a domain name, it is possible to secure one's presence in the online world. Sites such as Wordpress provide facilities to make blogs while providing a secure administrative panel to make changes. Some hosts also have automatic installation programs that can be used for the same purpose. A website should have an appealing web layout, which also allows users to navigate easily. For this, the services of an experienced web designer would be required as no user would wish to employ too much time in looking for the product or service that he needs.

Create Innovative and Enticing Website with Net4's EasySite Builder

Build Your Website

Just as the name suggests, EasySite Builder from Net4 makes it easy to put a website live on the World Wide Web. The basic steps involved in the process are selecting a domain name, purchasing the EasySite package, using the EasySite Builder tool to build a website and finally publishing it on the internet.

Facilities provided by EasySite Builder to build a website

Through the builder tool, professionally made html website templates can be used to create innovative web layouts. Further, drag-and-drop functionality is available for the various pre-designed web templates. At present, more than 10,000 different types of professional templates are available to users. Unlimited pages and 2 email ids of 1GB are also provided in this web hosting package. In addition, Rs. 2500 worth of Google Adwords credit is available, which comes handy for making the website popular. Experts believe that Google Adwords is the best way to advertise one's website to the targeted audience within the available budget. This way, customers searching for relevant products and services can be easily targeted.

With the help of website building service providers, a personalized website can be created for a company to establish its presence on the internet. Benefits and other positive points of the company's products and services can be advertised while choosing to build a website. In the initial stages of website building, it is best to go through a tutorial on the way to use the Net4 EasySite Builder tool. For this purpose, Net4 also provides a 7-day trial package, which explains the whole process in a step-by-step manner, including creation of web pages, modification of the same, choosing language or templates and other necessary points. Once an individual is comfortable using the tool, then he or she can use it to create a variety of customized websites.

Types of businesses that can use the Net4 EasySite website building tool

Website builder tool is ideally suited for small businesses who wish to create their online profiles by using website building without coding. These are the most common types of businesses that make use of this tool; however services are also available at a higher level for medium-sized businesses and large enterprises. In this process, cost is significantly reduced as web designers do not have to be hired for making the websites. Most important of all, individual does not have to technically qualify in order to build a website. For addition or removal of features, it is also possible to scale up or down the website. In most cases, successful businesses would need to scale up their websites to meet the growing demands. Different html website templates are required for these, but it is possible to have multiple websites from a single hosting account.