SSL Certificates and Their Significance for your Reseller Business

SSL Certificate

With the rising popularity of e-commerce and growth in the number of online shoppers, there is a growing concern on the security of online transactions. With so many hackers and internet thieves out there to attack your websites and steal your client’s sensitive information, there must be proper arrangements made to ensure the security of your website as well as all online business transactions.

SSL Certificates-Abbreviation for Secure Socket Layer, are designed to do just that: secure your business transactions and ensure the safety of your all important data and information being exchanged online.

As a domain and hosting reseller, it becomes important to advise your clients, to secure their websites, especially e-commerce websites that involve payment transactions and exchange of sensitive information of customers’ bank details.  In India, business owners are yet to fully realize the importance of an SSL certificate and securing their websites against any hacking or phishing attack. It is only a small percentage of total websites (both static and dynamic websites) that have an SSL certificate embedded on them. It is only when websites are compromised or they lose their sensitive data to hackers or online thieves that their owners realize they should have their secured by an SSL certificate.  Once you lose your data, it becomes a real challenge to start afresh and create a new website.  Also, if, unfortunately, your bank details are stolen, you can just imagine the repercussions it will have both on your personal as well as professional life.   It is so surprising to know that despite knowing the risk that they carry, we still see websites, involving exchange of sensitive information and online transactions, existing without any SSL certificate on them. As a web hosting reseller, you provide web services like domain registrations, web hosting and Email solutions to your clients; and, most of the times, design their websites as well; then, why not also suggest them to secure their website with an SSL Certificate; especially if their website is going to be an e-commerce website. Most of the domain name registrars also have an SSL reseller options and provide attractive discounts on the various SSL certificates they offer. You can check with your partner Domain Registrar if they have SSL certificates in their product offering as well; and if not, then you may want to directly sign up for a reseller account with any of the major SSL service providers like Symantec, GeoTrust, Thawte, Norton and so on.

In addition to giving your handsome margins on sales, SSL certificates will ensure that you design fully secured websites to your clients also.

Is Your Domain Name Hurting Your Traffic?

Domain Booking

The search engine gives you the opportunity to browse through numerous websites to avail fantastic information. Thousands of sites are found on the search engines at different ranking positions. After conducting an extensive search you may find the kind of information you are looking for and after exiting the site you may even want to recollect the name of the domain.

If the domain name is quite easy to remember then you are sure to recollect it. However if it is complicated involving hyphens etc then it get a bit difficult to easily type out the name and conduct the search. Even if people type fast, there is a difficulty faced while typing in a hyphen. They avoid this most of the time and instead move on looking for another site. This means, loss of traffic for that particular site.

Important Role
The computer keyboard offers a lot of shortcuts to make things easy and people are not willing to type in hyphens and sometimes even numbers. Visitors want to complete their task of searching as fast as possible. As far as branding is concerned, the domain name plays a very important role.

On the internet there are millions of customers logging in, every day for the first time to look for desired information. The information obtained is to help them in some form, way or shape. Hence if an effective bonding has to be created with customers then it is important as the name of the domain plays a major role in this.

Avoid Too Many Keywords
Marketing a free website where the spelt out name does not attract desired traffic, makes no sense at all. It would be better if at least an effective keyword is utilized in the name. Ensure avoiding usage of too many keywords as this could be quite a turnoff at times.

Besides this if the name of the domain does not sound professional it could even affect the credibility being created. Another important thing to keep in mind is to ensure that it is as short as possible. There is no point having very long domain names. If you do not wish to hurt the traffic, make sure that all these points are kept in mind while creating the name for the domain. A good idea would be to check domain name availability online itself.

Ensure Short Domain Names
Some of the domain names could be very long and for branding purposes as well as search engine optimization the domain name does gel well. The only thing is that it involves a hassle in typing, besides which a lot of space is taken up on material for promotion and business cards.

A name of such type can help you online only to some extent. Websites owners thus can make an effort do domain name registration in another name that is not only short to type in but memorable as well. This can benefit both your online business and you. It is important first to focus well on visitors to the site and then the search engines.

Article Source: http://www.articlesbase.com/domain-names-articles/is-your-domain-name-hurting-your-traffic-6162592.html

How Does Web Hosting Affect The SEO Of Your Websites?

Web Hosting

There are a number of factors related to search engine optimization and one of the most important ones is web hosting. It is important to know that both SEO and web hosting are linked. It is in two ways that hosting is affected majorly.

If in case your site is on a similar internet protocol address as a website that is spamming on the net it means that a lot of links of low quality are created for linking sites from all over. Maybe the spamming site is a site with a purpose of just generating links only. Search engines are alert to detect such sites.

Effect on Search Engine Ranking
In such a case the search engines will target such an IP address and anyone else that exists on it could also be punished. Even if this does not sound too fair it does happen since for the search engines it gets easier to do this. Your ranking on the search engine could get hurt in a linking between SEO and hosting especially when there are issues with web hosting to keep the site accessible online.

If in case a lot of downtime is experienced by the site then there are two fallouts to face. In the first fall out the search engines will detect that your site is not easily reachable and for this the punishment levied is a lower ranking. This is done to ensure that your site does not direct customers to sites that are not accessible or not easily reachable. This certainly makes a lot of sense to search engines concerned.

Issue of Inaccessible Sites
In the case of the second fallout, the webmasters involved in linking with you, start getting notification about your website being down and the links point out to sites that are not accessible. This leads to removal of links and SERPs boost which can be enjoyed by you. Along with the unreachable links the said links also disappear in the process.

It is in your best interest then to consider services of a good web hosting company which is trustworthy and reliable enough. Take the assistance of a good web hosting service which has never had issues related to downtime. Looking up the internet itself is a great idea to identify a credible good and popular hosting provider.

Lookout for a Good Hosting Provider
Just having a website is not enough. Identifying a good provider for website hosting is equally important for the website owner. It is a perfect investment to be made to ensure at least better ranking on the search engines as compared to other businesses. Finding a good provider is not a difficult task as any number of references is available.

Online businesses are becoming really competent which makes it important for online business owners to pay adequate attention to search engine optimization and web hosting as well. To minimize the negative effect of hosting and SERP ranking the right kind of effort will need to be put in like considering one of the best hosting services.

Article Source: http://www.articlesbase.com/web-hosting-articles/how-does-web-hosting-affect-the-seo-of-your-websites-6155350.html

.Pro Domain: The Identity for Professionals

.Pro Domain Name

A .pro domain is specifically for professionals like lawyers, doctors, etc and business owners. Just one look at the domain and you will know that it is of a professional. All across the globe business owners, other entities and professionals can consider registering for a .pro domain.

To ensure a perfect identity for you and your business is to book .pro domain for the web. It is also an indicator that you are a professional with a valid license and clients can trust them fully. With this domain you can successfully communicate with clients that you have the essential credentials.  On the internet in the system of domain names, one of the generic TLD or the generic Top Level Domain is the .pro domain.

For Licensed and Certified Professionals

It is derived from the word professionals. It is only professionals having a valid license and certification who can use the .pro domain. Re-launching of this domain took place in September 2008 after ICANN – Internet Corporation for Assigned Names and Numbers was consulted. The re-launching benefited government professionals who have necessary certification, in all the countries.

All that registrants need to do before the pro domain registration process is have their professional status verified and also provide information on their license.  There is a particular criterion to be maintained for eligibility to own a domain site, officially. The first thing is that the applicant needs to prove that services of a professional nature are provided.

Good Standing Needed

Accordingly admission is done to an entity related to jurisdictional licensing or a certification body of the government which verifies data accuracy on a regular basis.  To avail the domain .pro, the applicant will need to have a good standing.  Third level domain registration is also allowed by the registry of domain names for professionals in various fields like engineering, law, medical, accountancy, education etc.

Having a .pro domain is great way of establishing trust on the web. Gaining trust of customers is not very easy especially in the anonymous world of the World Wide Web. This domain is a unique one, created exclusively for the benefit of professionals and owners of businesses. Small business owners can make the most of this domain. In your field of work this domain is an indicator that you are a legitimate professional.

Submission of Information

Submission of information like your credentials, certifications, contact details, location etc is required at the time you register domain .pro. Registration process gets completed when this specific information is provided. After this the website can be accordingly launched. It must be noted that registrants are also subjected to sampling and monitoring of the credentials that have been submitted.

As compared to the other commonly and popularly used .net and .com domain, the .pro is definitely one that tops the other domains. This extension is not a new and can be availed by a large number of small businesses for a shorter period. So, in this competitive online marketplace the best way to distinguish yourself is the .pro extension.

Net4 Wins PCQuest Users' Choice Award 2012

Net4 Wins PCQuest Users' Choice Award 2012- Web Hosting Provider from Net4 India Ltd.

DOT PRO IS HERE: GO PROFESSIONAL GO PRO

DOT PRO IS HERE: GO PROFESSIONAL GO PRO

Is It Beneficial To Have A Domain Name For A Commercial Purpose?

Domain Name Registration

To have a successful website like many other requirements such as hosting sites, using services of a website builder, registration of domain too is an important part. If adequate care is not taken then this could have repercussions on many of the aspects of the online business including SEO.

Your web address is basically the name of the domain. Besides this, it is also your online business slogan holding lots of information about the kind business you have on the web. It does not matter whether you have just initiated an online business or you already have a website, a good domain name matters a lot for your web business.

Ranking Depends On Domain

Clients put their trust in your business depending on this domain. Your ranking on the site depends on the kind of website you have. For both, the robots of the search engine and the owners of websites, a domain needs to cover aspects of different kinds to be termed as a good domain. There is no need to religiously follow each point at the time of new domain registration, but if important aspects are noted, then that is enough.

Length of the name of your domain needs to be given due consideration. Keeping it as short as possible is important for the search engine robots as well as the visitors to the site. Potential clients will want to remember your site, if they have been able find their topic of interest at your site.

Short and Memorable Domains

Hence, if domain names are short and easy to recollect, the visitors will find it easy to get back to your site. If the URL is lengthy then there are increased chances of being penalized by some of the search engines. It is better to maintain shorter URLs. It does not matter if you are targeting to rank for a keyword that is long tailed. All that is important is avail a domain that matches perfectly well. 

TLD or the top level domain is another important aspect that needs to be kept in mind.  .net or .com is the most commonly used TLDs by masters on the web. Some others prefer TLDs that are country specific too. .info an affordable option is also considered by many others. A lot of studies have been conducted to determine domain names that are effective.

Esthetic and Professional Domain

Reports indicate that .net and .com are the oldest and most trustworthy choices in general TLD category. Another important aspect to look into is the domain registrar from where the domain is to be purchased. Make sure you consider services of good registrar or provider for web hosting. The domain should remain as esthetic and professional as possible.

It will be a memorable one only if use of special characters is avoided. All that is needed is a little bit of effort and care while having a domain for your web business and make it successful. There is already a lot of competition prevailing online which makes this necessary.